Website Redesign Questionnaire

Step 1 of 2

50%

• About your business

• Business name

• In one or two sentences, how would you describe your business to someone who has never heard of you?

• What are your core values, and which of these should be most visible on the website?

• Motivation and success

• Why are you considering a new website now?

• What frustrates you most about your current website?

• If this project is successful, what will be different 6 months after launch?

• Audience and priorities

• Who is the primary audience for the website?

• Are there secondary audiences the site also needs to serve?

• User journeys and behaviour

• What are the most important actions you want visitors to take on the website?

• Which of these actions matter most commercially?

• Brand, tone, and perception

• How should someone feel after visiting your website?

• What words would you want a visitor to use to describe your brand?

• Which best describes your appetite for design change?

• We want something bold and distinctive

  • A balance of fresh and familiar
  • Safe and proven is preferred

• Are there any styles, colours, layouts, or design trends you actively dislike?

• Which words best describe how your brand should feel on the website? Please select up to 5.

• Professional

  • Youthful
  • Friendly
  • Trustworthy
  • Approachable
  • Playful
  • Confident
  • Premium
  • Modern
  • Established
  • Bold
  • Calm
  • Energetic
  • Minimal
  • Informative
  • Warm
  • Authoritative
  • Local
  • Innovative

• Are there any words that definitely should not describe your brand?

• If you had to choose just ONE word that matters most, what would it be?